The Four Fundamental Plans

There are four fundamental plans that any Agent or Producer needs to construct to increase their production and quality of life dramatically. It doesn't matter where you are on the success continuum; whatever level of success you at in your career today is because of where you are in relation to the construction of these plans.

If you are a new Agent, you have a lot of work ahead. If you are inconsistent in your production and income, you might have a rough outline but few details. If you are consistent in your earnings, you have filled in a few of the details, but the big growth for you will come when you complete the construction. The plans:

 Activity management

Business management

Personal management 

Time management

 Starting from the bottom - or the foundation - time management is something that nearly everyone struggles with. This is why it is one of the most profitable book topics and speaking engagement topics! The implementation of a solid time management plan alone will increase your revenue by well over 30% in the next year if you area new or inconsistent agent/producer.

A business management plan is essential to determine the results of your efforts. Too many people run businesses that are only marginally profitable. That's bad enough! The worst part is that they don't even know it. They don't have a system of checks and balances to monitor the business results. As you expand your business, you must be able to monitor the physical and financial results of your team's efforts. You must have clear standards and practices to evaluate performance and results.

A personal management system is probably the hardest area to work on. This one takes dead aim at you. It is where you are personally in your journey of success. Are you investing in your largest business asset... you? Are you holding yourself accountable enough for the things you need to do? Are you able to look at yourself and your performance with a discerning eye? Being honest with yourself and where you fall short is one of the hardest things to do, at any stage of the game.

Now, we must construct an activity management plan. This is where each day's activities are monitored, counted, and measured compared to your results. There is a clear a cause and effect relationship between activity and results. The question is what are the ratios of connection. What can you expect the return to be?

Remember, when performance is measured, performance improves.

You need to count, track, and calculate your daily, weekly, monthly, and quarterly numbers for contacts, leads, appointments, listings, and sales, etc. The sheer act of measuring raises the awareness and improves the results you achieve.